the social animal

A landmark text that maintains its relevance and unique approach edition after edition, "The Social Animal" offers a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.

Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevancy
The Social Animal: The Hidden Sources of Love, Character, and Achievement
Social Studies for Social Justice: Teaching Strategies for the Elementary Classroom
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
Mining the Social Web: Analyzing Data from Facebook, Twitter, Linkedin, and Other Social Media Sites
The New Social Learning: A Guide to Transforming Organizations Through Social Media
Social Problems: Community, Policy, and Social Action